Providing a superior omni-channel customer experience is more complex than it has ever been. Customers not only demand more choices in products, but also more choices in where those products can be purchased and fulfilled. Selling a product does not end with taking the order. It requires collaboration with outside suppliers and intelligent systems to determine the most efficient location to fulfill the item being purchased. It requires visibility and communication across all sales channels to deliver the same consistent experience for the customer. Providing accurate inventory availability and promise dates across all channels can be challenging for organizations and can slow down an order management system that is not built for this type of processing.