What is omni-channel fulfillment? Quite simply, it’s more ways for your customers to buy and receive. More ways for you to increase profit or enhance the customer experience.
It can be buy online, pickup in-store, ship to store, endless aisle…. so many choices! That’s why the first step is to identify your strategic objective.
Is it to increase revenue, reduce costs, enhance the customer experience? For some ideas a look at this chart to see which omni-channel options can help you achieve your omni-channel fulfillment objectives.
Once we’ve worked together to determine which omni-channel fulfillment capabilities will support your strategic goals you’ll be ready to…
Explore omni-channel fulfillment from your customers’ perspective. What will their experience be? How will they interact with you? What business process changes will be needed to support your new capabilities?
Let’s look at ‘buy online, pick up in-store.’ How will store associates be notified about an order? How quickly must they pick it? Where will they put it? Will they feel incented to process orders quickly? There will be lots of changes. Which is why you’ll need…
A plan. One that includes all the requirements and steps needed to meet customer expectations. As well as technology – a unified order management and fulfillment solution designed to support your requirements (whether a new solution, or a solution that leverages your existing technology). So you can coordinate orders across all sales channels: in-store, online, mobile, call center, and catalog. And lastly, a phased rollout approach. Here’s why…
Too much change is confusing for employees and customers. A phased rollout is best. Successful retailers ensure each new feature is operating smoothly before rolling out the next. We’ll help you determine the right timeline for your business based on years of experience. Your success is our success.
Interested in an omni-channel strategy workshop? Contact us today.