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IBM US Consumer Expectations Study 2016

Executive Summary

Consumer Expectations Soar: What does it mean for retailers? In April 2016, Bridge Solutions Group partnered with IBM on the most recent version of their U.S. consumer expectations study. Highlights included:

  • 72% of consumers consider express delivery important when choosing where to shop
  • 80% of consumers consider it important to be able to view in-store product availability
  • 78% of consumers consider it important for retailers to provide details beyond “in stock” or “out of stock”
  • 79% of consumers will purchase an out- of-stock item if you can find it in stock elsewhere

Download the PDF to learn more.

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Document Details

Pages: 5

File Size: 684.53 KB

Year Published: 2016

Author(s): IBM in partnership with Bridge Solutions Group


Prepare yourself for the new retail. In 2016 IBM surveyed 1,500 U.S. consumers aged 13 to 60+ to (1) find out what today’s consumers consider most important when choosing where to shop and (2) compare those results to a similar study done in 2011. The results speak volumes.