The Amazon Effect
72% of consumers now consider the availability of two-day delivery important when choosing whether or not to make an online or mobile purchase.
What’s more, the number of consumers who indicated that the availability of next-day, same-day, or 1-2 hour delivery impacts their decision to buy was also significant. Clearly, the impact of Amazon Prime on consumer expectations is undeniable. But, the survey also revealed some related positive findings.
In April 2016, IBM surveyed 1,500 U.S. consumers aged 13 to 60+. Highlights from the study included:
- 72% of consumers consider express delivery important when choosing where to shop
- 80% of consumers consider it important to be able to view in-store product availability
- 78% of consumers consider it important for retailers to provide details beyond “in stock” or “out of stock”
- 79% of consumers will purchase an out-of-stock item if you can find it in stock elsewhere
To download the study, fill out the form on the right.
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