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Providing the Foundation for an Omni-Channel Customer Experience

Maintaining a seamless customer experience across a multi- channel environment requires the retailer to coordinate the operation of the stores with all sales channels. Download this PDF to learn about the critical role stores play in providing this experience.

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Document Details

Pages: 8

File Size: 438.72 KB

Year Published: 2013

Author(s): IBM

Abstract

We are in the age of the empowered consumer, who expects to have a consistent omni-channel experience across the brands they are doing business with. They are browsing one-Commerce sites, buying in brick-and-mortar stores, using mobile devices, or utilizing the call center, and sharing their favorite items and experiences across social networks...