IBM US Consumer Expectations Study 2016
Executive Summary
Consumer Expectations Soar: What does it mean for retailers? In April 2016, Bridge Solutions Group partnered with IBM on the most recent version of their U.S. consumer expectations study. Highlights included:
- 72% of consumers consider express delivery important when choosing where to shop
- 80% of consumers consider it important to be able to view in-store product availability
- 78% of consumers consider it important for retailers to provide details beyond “in stock” or “out of stock”
- 79% of consumers will purchase an out- of-stock item if you can find it in stock elsewhere
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Document Details
Pages: 5
File Size: 684.53 KB
Year Published: 2016
Author(s): IBM in partnership with Bridge Solutions Group
Abstract
Prepare yourself for the new retail. In 2016 IBM surveyed 1,500 U.S. consumers aged 13 to 60+ to (1) find out what today’s consumers consider most important when choosing where to shop and (2) compare those results to a similar study done in 2011. The results speak volumes.Explore more downloads
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