Last year IBM surveyed 1500 UK consumers on their retail expectations and their opinions on out of stocks. It wasn’t pretty. In fact, 74% of consumers said they’d shop at a competitor if you’re out of stock. Worse still, it’s not just the immediate lost sale. The study revealed that consumers would also forfeit future shopping trips at a retailer if they encountered an out of stock. How many? Download the PDF to find out.
File Size: 2.13 MB
Year Published: 2017
Author(s): Salmon and Bridge Solutions Group