Explosive growth is on its way. Forrester predicts that by 2020 the US B2B eCommerce market will be twice the size of
B2C eCommerce, and worth a staggering $1 trillion. But the B2B buyer is also a B2C customer. Why does that matter?
Because B2C customers research products and shop online. And, thanks to retailers like Amazon, Zappos, Macy’s and Nordstrom, expect easy to navigate product catalogs, inventory visibility, and fast fulfillment. How does your company’s online shopping experience compare?