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5 ways to improve the post-purchase experience and build brand loyalty

Did you know 64% of customers say the post-purchase experience is more important than the pre-purchase experience when forming their lasting opinion of a retailer? How well do you fulfill orders?

Join us in exploring this and 4 additional statistics that highlight the importance of the post-purchase experience, and 5 ways you can improve it.

Document Details

Pages: 4

File Size: 618.48 KB

Year Published: 2015

Author(s): Bridge Solutions Group

Abstract

Retailers do a great job of marketing and selling. And that’s important. But all too often the delivery experience fails to live up to the positive shopping and purchase experience. And research reveals this damages brands...

A positive shopping experience can turn to disaster if a retailer does not execute on its promise. In fact, research has indicated that 64% of customers say the post-purchase experience is more important that the pre- purchase experience when forming their lasting opinion of a retailer. Let’s look at the true cost of a bad experience...