rands spend billions on ads every year. Each ad is designed to persuade customers to buy. And if brand awareness drops, so does consumption. But what if a single purchase decision resulted in multiple orders? What if brand didn’t have to spend as much to generate repeat purchases? That’s the promise of subscription orders.
In a subscription model, consumers only make the decision to buy once. Future orders are automatically scheduled (with the ability to adjust, of course). The number of brand impressions goes up. Customer loyalty increases. And the insights gained into your customers’ habits and product usage can be used to improve inventory forecasts. Not to mention, it provides a more predictable revenue stream.
Who Offers It?
Food retailers have offered wine, cheese, or fruit of the month clubs for years. But subscriptions are now offered in other food categories such as energy bars, weekly grocery orders, and meal plans.
In recent years, the beauty product subscription market has exploded, and many more niche boxed subscriptions for categories like pet products, apparel, and children’s science kits,
have entered the market.
And of course Amazon has its Subscribe and Save program, which offers discounts on subscription orders for cleaning products, paper products,
food, supplements, and many other items. Just like software as a service, many product purchases have moved to a subscription model.
The range of products is vast. But any consumables that are purchased regularly, or personal collections (like apparel, games, toys) that are added to regularly, are a good fit for subscription orders, including:
The Implementation Challenge
The problem is, most order management systems weren’t designed to handle subscription orders. That’s why we developed Bridge Rabbit. A module that integrates with your existing order management system and let’s you manage customer subscription orders. And best of all, it can be deployed in as little as 4 weeks.
For more information on Bridge Rabbit, subscription order management, or to schedule a demo, please Contact Us.