Ship from Store is an advanced omni-channel competency. If you still haven’t mastered Buy Online Pickup In-Store, otherwise known as Click and Collect, this may not be for you. But for those ready to take the next step in the omni-channel journey, let’s look at some benefits…
1. Deliver faster
Amazon Prime has raised delivery expectations. 2-day shipping is the new norm. In fact, the IBM Consumer Expectations Study revealed that 72% of U.S. consumers and 65% of U.K. consumers consider 2-day shipping important when choosing where to shop. Shipping from a store that is closer to your customer reduces the time it takes to deliver.
2. Reduce delivery costs
While the additional labor involved in store fulfillment is expensive, it can make sense for heavy or bulky items. By shipping from the store closest to the customer, you can reduce delivery your costs significantly.
3. Minimize markdowns
Say you receive an online order from a customer in Chicago. While you could ship from your Ohio DC, you have excess inventory in your Atlanta store. A change in season is coming. Soon the Atlanta store will have to mark down that inventory to clear it out. While shipping from the Atlanta store is slightly more expensive, it avoids a 40% markdown on the item.
In short, there are good reasons many retailers have chosen to enhance their omni-channel capabilities with Ship from Store. Are you ready to be one of them?