Subscription Order Management

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rands spend billions on ads every year. Each ad is designed to persuade customers to buy. And if brand awareness drops, so does consumption. But what if a single purchase decision resulted in multiple orders? What if brand didn’t have to spend as much to generate repeat purchases? That’s the promise of subscription orders.

The Benefits

In a subscription model, consumers only make the decision to buy once. Future orders are automatically scheduled (with the ability to adjust, of course). The number of brand impressions goes up. Customer loyalty increases. And the insights gained into your customers’ habits and product usage can be used to improve inventory forecasts. Not to mention, it provides a more predictable revenue stream.

Who Offers It?

Food retailers have offered wine, cheese, or fruit of the month clubs for years. But subscriptions are now offered in other food categories such as energy bars, weekly grocery orders, and meal plans.

In recent years, the beauty product subscription market has exploded, and many more niche boxed subscriptions for categories like pet products, apparel, and children’s science kits,
have entered the market.

And of course Amazon has its Subscribe and Save program, which offers discounts on subscription orders for cleaning products, paper products,
food, supplements, and many other items. Just like software as a service, many product purchases have moved to a subscription model.

Ideal Products

The range of products is vast. But any consumables that are purchased regularly, or personal collections (like apparel, games, toys) that are added to regularly, are a good fit for subscription orders, including:

• Apparel and accessories
• Baby products like diapers/nappies and wipes
• Cleaning products
• Food and meals
• Games
• Hair products
• Laundry products
• Makeup and other beauty supplies
• Paper products
• Pet food and other pet care supplies
• Science kits
• Shaving
• Toys
• Vitamins and supplements
• Wine

The Implementation Challenge

The problem is, most order management systems weren’t designed to handle subscription orders. That’s why we developed Bridge Rabbit. A module that integrates with your existing order management system and let’s you manage customer subscription orders. And best of all, it can be deployed in as little as 4 weeks.

Benefits Summary

• Recurring revenue stream – Subscription orders provide a more predictable recurring monthly revenue stream.
• Better demand forecasting and planning – Knowing what your customers plan to purchase lets you manage inventory more efficiently
• Reduce the cost of customer acquisition – Subscription customers are more loyal and increase the return on investment in customer acquisition (marketing costs)
• Deepen the brand relationship – Provides the opportunity to extend additional offers to your most loyal customers and get better feedback through surveys, samples, coupons, etc.

For more information on Bridge Rabbit, subscription order management, or to schedule a demo, please Contact Us.